What is an ad campaign? An ad campaign is a form of advertisement which can be presented in a variety of ways (e.g. visual, print, sound). They are used for different purposes depending on what the company wants to achieve (e.g. for a charity, they may do an advert to increase the recognition for the charity and receive donations however a brand may create an advert to promote/make income). Where may you see it? Ad campaigns can be presented in many ways depending on the preference of the company. Some companies may decide to use a combination however others use only one by comparing the adverts purpose to the advertising type (e.g. if the advert is linked to a film, they may do a trailer as a form of advertising). Advertising examples: - Video (trailer, TV advert) - Audio (radio) - Print (poster, newspaper, magazines) - Social media platforms CAMPAIGN 1 Product Dominoes Pizza What happens in the ad? 2 Siblings are pushing each other to get downstairs f...